Our Privacy Notice

Last update: March 20th 2025

At Fruitful Office, we respect your privacy and your right to control your personal data. Our guiding principles are straightforward: we are transparent about the data we collect, explain the reasons for collecting it, and protect your data carefully and securely. We do not, and will not, sell your personal data to third parties.

We focus solely on collecting company data, the information that helps us identify and communicate with you in your capacity as a representative of the company you work for, whether you are learning about Fruitful Office or are a customer receiving our services.

Our main reason for collecting your data is to inform you about our services and to fulfill the terms and conditions of our service with you, should you decide to start using our fruit delivery service. The full terms and conditions of our service are available when you create an account with us.

This Privacy Notice (the “Notice”) explains the personal information we collect from you directly, how we use it, and the rights you have concerning your data. Personal information refers to data that can be used to identify you or that we can associate with you.

Please read this Notice carefully to understand how Fruitful Office may collect, use, and share your personal information. The terms ‘we’, ‘us’, or ‘Fruitful Office’ refer to Fruitful Office Benelux.

This Notice describes:

The Types of Personal Information We Collect

Information you provide to us

We collect personal information that you voluntarily provide to us, such as your name, office phone number, and office email address. This typically occurs when you want to learn more about Fruitful Office‘s products and services or when you contact our customer service team for assistance with your company’s fruit order.

Information we collect automatically

We automatically collect information about you, such as information collected by cookies and similar technologies when you use, access or interact with us via our websites. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location, as indicated by your IP address, your browser type, the webpages you view on our websites, whether you interact with content available on our websites and how.

Information we collect from third parties

We may obtain information about company employees who we believe may be interested in our services, primarily from publicly available sources such as company websites. On occasion, we may obtain data from data providers, ensuring that we are authorized to use the information, including verifying consent.

Customer Interactions with Fruitful Office

We highlight different occasions when Fruitful Office could collect personal data during customer interactions. These include:

Learning about Fruitful Office

As you gather more information about Fruitful Office, you may virtually or physically visit a site that we own. Examples include browsing our website, calling our sales team, or interacting with Fruitful Office at an event. To learn more about Fruitful Office’s products and service, you may voluntarily provide personal information, such as your name and office email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our websites.

  • We collect:
    • Your name;
    • Office phone number; and
    • Office email address.
  • Why: We use this information to provide you with more information about our products and service, including sending you a complimentary sample of our product. It is our legitimate interest to process your personal data for these purposes.

Ordering from Fruitful Office

Once you have decided to order fruit or other products from Fruitful Office, you can sign up to our service on our website (www.fruitfuloffice.nl) or through a member of our sales team. When you sign up to our service, you will be asked to provide information so that we can fulfil our obligations under the terms and conditions of service.

  • We collect:
    • Your name;
    • Position;
    • Office phone number; and
    • Office email address.
    You may also provide us with the contact information of other members of your company who will be the contacts for different elements concerning your order, such as an accounts contact who we will send our invoices to. If you signed up using our website we will also collect a password for you to access your company’s online customer area. Please note, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including Fruitful Office.
  • Why: We use this information to enable us carry out the service you have signed up for, including knowing who to deliver our products to, who to contact in case of any issues with your account or delivery, who to send invoices to, and who to contact with regards to any accounts-related queries. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you. Please note, we do not store any payment or debit/credit card information. If you elect to pay an invoice using a debit/credit card or direct debit, that payment will be securely processed in the respective 3rd party payment website and you should ensure that you read and understand their Privacy Notice.

Getting Help from Fruitful Office

From time to time, you may decide to contact our Customer Service or Accounts teams for assistance with your order. To be able to offer you the best service possible, we may collect certain data from you in order to identify your company’s account with us and to ensure you are authorised to represent your company with respect to this order.

  • We collect: This may include contact information, such as:
    • Your name;
    • Position;
    • Office phone number; and
    • Office email address;
    • The content of your communications with the Fruitful Office Customer Service team.
  • Why: We collect this information to give you the best and most efficient customer support possible. For instance, for customer inquiries we use contact information to identify the account and corresponding contact type we are dealing with. Using these types of data is necessary to fulfil the agreement we have with you.

How We Use Personal Information

Fruitful Office uses the data we collect to inform you about or provide you with the products and service we offer. We also use the data to communicate with you, for example, informing you about your account, new products or services available, and other types of updates.

Informing you About our Service

We use data you provide to us when learning about our service to provide you with the information you are after. We may also use this data to contact you and ask you if there is anything else we can help you with, including offering your company a complimentary sample of our product so that you may experience our service before signing up to our service. This processing is necessary to serve our legitimate interest.

Providing our Service

We use data to provide, operate, support and improve the service we offer to ensure you are receiving the best possible service from us. This processing is necessary for the performance of the agreement we have with you.

Customer Support

We use data to respond to customer enquiries, manage their orders and provide other customer care and support services. This processing is necessary for the performance of the agreement we have with you.

Communication, Marketing and Advertising

We may use certain data we collect to deliver and personalise our communications with you.

To give you a better understanding of the personal information we collect and use in different occasions you may interact with Fruitful Office, please see the “Your Communication, Marketing and Advertising Preferences” section below.

How We May Share Personal Information

Fruitful Office does not and will not sell personal information about our customers. We will also not transfer your data outside the European Union. We only disclose your data as authorised in this Notice. We may share information with the following types of third parties.

Third Party Vendors

Fruitful Office uses a variety of third-party vendors to carry out services like website management and hosting, potential customer pipeline management, credit card / direct debit processing, and email communications. We only share your personal data as necessary. To provide you with the necessary support when learning about our service and fulfilling the service you have signed up for and only with vendors or agents working on our behalf for the purposes described in this Notice. In this case, your personal information will be shared with these agents or contractors but only for the purpose of performing services on behalf of Fruitful Office and in accordance with this Notice. It is our legitimate interest to process your personal data for these purposes. For questions about third party vendors, please send an email to privacy@fruitfuloffice.nl.

Compelled Disclosure

When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our customers, we disclose your personal information to law enforcement authorities, investigative organisations, or in legal proceedings.

Sale or Merger

We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.

The Legal Bases for Using Personal Information

There are different legal bases that we rely on to use your personal information, namely:

Performance of a Contract

The use of your personal information may be necessary to perform the agreement you have with us. For example, to execute the delivery of our products and service, to register and maintain your account, to help with account or delivery queries or to respond to your requests.

Legitimate Interests

We may use your personal information for our legitimate interests. For example, we rely on our legitimate interest to inform you about our service whilst you are learning about Fruitful Office, or to inform you about different elements about our service (such as our quarterly Tree Planting Campaign update, annual Customer Survey results or new products) when you become a customer of ours. In these occasions we have performed a balancing test for legitimate interest and documented it. For example, we believe that providing you with more information about our product and service (including sending you a complimentary sample of our product) passes our balancing test for legitimate interest because by navigating on our website and inputting your personal data demonstrates your interest in our service and any potential objection will be responded to by us no longer contacting you or sending you any further sample of our product.

You may always opt-out of us using your personal information by contacting Fruitful Office in the same manner we contacted you (either through our Sales or Customer Service team) or by sending an email to privacy@fruitfuloffice.nl. Please note, however, that there may be occasions where opting out may severely limit or impact our ability to perform our service to you (for example, if you choose not to receive any e-mails from us regarding your account).

Security, Storage and Retention of Personal Information We Collect

Security

Fruitful Office is committed to protecting the security of your personal information. However, while we take reasonable precautions to guard the personal information we collect, no security system is impenetrable.

While no service is completely secure, Fruitful Office takes precautionary measures to help prevent information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. For example, we store the personal data you provide on computer systems that have limited access and that are in controlled locations. We also ensure that our third-party data centre vendors provide adequate security measures. Additionally, your data is protected with encryption, such as Transport Layer Security (TLS), during transition over the Internet. Please note, your password is stored using one-way hash, which means that it cannot be recovered (or disclosed) by anyone, including Fruitful Office, it can only be reset.

You can only access your online area of our website, so as to manage your account and orders electronically, through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. Please notify us immediately if you believe your password has been misused. You should always log out and close your browser when you finish your session. Please note, we will never ask you to disclose your password in an unsolicited phone call or email.

If you have any questions about the security of your personal information, you can contact us at privacy@fruitfuloffice.nl.

Storage

Personal data collected by Fruitful Office may be stored and processed in your region, in the United Kingdom (for example, in our dedicated hosting platform), or in any other European country where Fruitful Office or its subsidiaries or service providers are located or maintain facilities. Fruitful Office has put in place adequate mechanisms to protect personal information when it is transferred internationallyin line with the GDPR. No data is sent outside the European Union.

Retention

Fruitful Office will retain your personal information for as long as we deem it necessary and justifiable to inform you about our services, to provide services to you, to comply with applicable laws (including those regarding document retention), to resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Notice and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information we process about you, please send an email to privacy@fruitfuloffice.nl.

Your Rights and Choices

Your Rights

We want you to be in control of how your personal information is used by us. You can do this in the following ways:

  • You can ask us for a copy of the personal information we hold about you;
  • You can inform us of any changes to your personal information, or if you want us to correct any of the personal information we hold about you;
  • In certain situations, you can ask us to erase, block or restrict the personal information we hold about you, or object to particular ways in which we are using your personal information;
  • If appropriate consent is given, you can also ask us to send the personal information you have given us to a third party;
  • You can ask us move, copy or transfer personal data you have provided us with from one IT environment to another, which we will execute in a safe and secure way and without affecting its usability; and
  • We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country or supervisory authority.

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Moreover, where we process your personal information based on legitimate interest, you have the right to object at any time to that use of your personal information. You can exercise these rights by contacting Fruitful Office in the same manner we contacted you (either through our Sales or Customer Service team) or by sending an email to privacy@fruitfuloffice.nl.

We rely primarily on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by contacting our Customer Service team. Our Customer Service team will also actively seek to check your data, and update it where required, when they interact with you or your company. You can also email us any changes to or inaccuracies in your personal information at privacy@fruitfuloffice.nl.

We will respond to your request as soon as possible but certainly within 30 days.

Your Choices

Fruitful Office Account

If you wish to access, edit, replace or remove contact information relating to your account, change your password, or request deletion of your personal data, you can do so by contacting our Customer Service team or through your online account area on our website. You can also send an email to privacy@fruitfuloffice.nl. We will respond to any request to access or delete your personal data as soon as possible, certainly within 30 days.

Your Communication, Marketing and Advertising Preferences

When you become a customer of ours we use direct communications, such as emails, to communicate with you important information pertinent to your account, order or service. For example, we may want to inform you about an upcoming holiday, send you our quarterly Tree Planting Campaign update or annual Customer Survey results.

You can opt out of receiving direct communications from Fruitful Office by contacting our Customer Service team and asking us to update your preferences in this regard. You can also follow the instructions included in every email sent to you via the “Unsubscribe” link at the bottom of each email. Please note, however, that this may prevent you from receiving certain important communications concerning your account or order. We respect your choice, and we will no longer send you these informative customer-only distribution emails once you unsubscribe.

Please note, regardless of whether you unsubscribed to our direct customer communication emails, we may continue to communicate with you specifically regarding your account or order as long as our Customer Service or Accounts team feels it must do so to transmit to you important information concerning your account whilst you remain the appropriate contact for this sort of information. For example, we may have to contact you in reply to a query of yours, to address a specific concern related to your deliveries, or to send you an invoice. You can of course stop receiving even this sort of communication by altering the contacts on your account.

You can adjust the amount of interest based advertising you may receive by changing your cookie settings, changing your device settings, and/or opting out of certain advertising networks. For more information about our use of interest-based advertising, please visit Our Use of Cookies and Other Similar Technologies.

Our Use of Cookies and Other Similar Technologies

Please refer to our ‘Our Use of Cookies and Other Similar Technologies‘ policy.

How to Contact us

If you have any questions about the use of your personal information, please email privacy@fruitfuloffice.nl.

Unless otherwise stated, Fruitful Office Benelux is a data controller for personal data we collect through our website and products and service subject to this Privacy Notice. Our address is Joan Muyskenweg 32A, 1114 AN Duivendrecht, The Netherlands.

The data protection officer of Fruitful Office Benelux can be contacted at the following address: Joan Muyskenweg 32A, 1114 AN Duivendrecht, The Netherlands. or via email at privacy@fruitfuloffice.nl.

Changes to Our Privacy Notice

Fruitful Office may modify or update this Notice when necessary, to reflect customer feedback and changes in our Fruitful Office products and service. Please review it regularly. When we update this Notice, we will revise the ‘Last Update’ date at the top of the Notice. If there are material changes to the Notice or in how Fruitful Office uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Notice to learn more how Fruitful Office is using and protecting your information.